The Facebook platform is pretty simple to understand and the social media site has a lot of fans. Although it may take some work, marketing can be a great way to boost your business. Read through this article if you wish to learn more about Facebook marketing and how to use it to your advantage. Hold Facebook contests. You could throw a photo contest, for instance, with customers using your product in unusual ways. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest. Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest. Be sure your Facebook page properly represents your business or company. Usually, fans of your page are there because they are interested in learning about what you offer. If you do not have any details about your products or services, they may be confused about what it is you are offering. Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the "Edit" option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others. Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you’ve wasted your time. Be creative and create an image which captures your audience’s attention. Claim your vanity URL on Facebook, and do not allow yourself to have the same default URL for too long. You want people to find you, so try using your business name without any special characters. This will make it simpler for someone to locate your page and see what you have to offer. Facebook is more effective if you use it as a connection builder, so do not use it the same way you would use a direct marketing tool. If everything you post is marketing related, you may lose a lot of fans. People tend to be more interested in your business as a whole, and they don’t want to be feel like you are spamming them. See if your subscribers are willing to share the content you share with the people they know. Offer an incentive if they do so, like a discount they can use the next time they buy something. This will provide them incentive to do something that helps your company. Although it’s still a fairly new marketing platform, Facebook is very powerful and appeals to a lot of people. Instead of neglecting it, learn more about it. The tips here will show you how to get the most out of your Facebook marketing efforts.